To raise awareness of new John Deere products in the Baltic market, I designed a clean, easy-to-understand layout for their spring catalog. Since this catalog covers different machinery categories, I created section title pages followed by product specification pages. This approach gives readers a nice introduction to each category and makes it easy to find what they're looking for. I also designed a special layout for equipment that farmers can add to their tractors, helping them understand how these tools work with their existing machinery.
The result is a catalog that helps customers explore and understand everything John Deere has to offer in agricultural machinery.
